How to authenticate a public account: Hot topics and operation guides on the entire network
Among the hot topics on the Internet recently, social media operations, self-media monetization and other content continue to occupy the hot search list. In particular, the search volume for topics related to WeChat public account certification has increased by 35% in the past 10 days. This article will combine hotspot data to provide you with a detailed analysis of the entire process of public account certification.
1. Ranking of hot topics in the past 10 days
| Ranking | topic | heat index |
|---|---|---|
| 1 | New rules for monetizing public accounts | 98,000 |
| 2 | Simplified enterprise number certification process | 86,000 |
| 3 | Personal public account certification conditions | 72,000 |
| 4 | Certification fee adjustment | 65,000 |
| 5 | Overseas subject certification guide | 59,000 |
2. Core value of public account certification
1.official logo: Obtain the WeChat official certification mark to enhance account credibility
2.Feature unlock: Open payment interface, advanced interface and other business functions
3.Search weighting: Verified accounts get higher rankings in searches
4.data analysis: Get more detailed user behavior data reports
3. Comparison table of certification types
| Type | Applicable objects | annual fee | Materials required |
|---|---|---|---|
| Enterprise certification | Company/Organization | 300 yuan | Business license, legal person certificate |
| Media accreditation | news agency | free | Media qualification certificate |
| Government certification | administrative agencies | free | Organization code certificate |
| Personal certification | famous people | free | Proof of identity + proof of influence |
4. Step-by-step certification guide
1.preparation stage
• Make sure the account has been registered for 30 days
• Prepare clear logo and introduction copy
• Corporate users need to open a public account
2.Submit information
• Log in to the official account backend-Settings-Authentication
• Fill in the certification information as directed
• Upload relevant qualification documents (PDF/JPG format)
3.review process
• Initial review: 1-3 working days (data integrity check)
• Review: 3-5 working days (qualification authenticity verification)
• Signing of confirmation letter (enterprise certification requires official seal)
4.Certification completed
• Receive WeChat team notification text messages
• Account displays authentication logo
• Access to advanced functionality
5. Solutions to common problems
| Question type | frequency of occurrence | Solution |
|---|---|---|
| Qualifications not met | 42% | Check the latest qualification requirements list |
| Review timeout | 28% | Contact customer service 95017 for urgent processing |
| Public verification failed | 18% | Make sure the account name is consistent with the business license |
| naming conflict | 12% | Submit trademark registration certificate |
6. Operation suggestions after certification
1. Activate the WeChat payment function immediately and build a monetization channel
2. Configure custom menus to optimize user experience
3. Apply to activate the original protection function
4. Connect with third-party development platforms to expand service capabilities
According to the latest data, the average reading volume of public accounts that have completed certification has increased by 27%, and the fan growth rate has increased by 43%. It is recommended that qualified operators complete the certification process as soon as possible to seize the platform traffic dividends.
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