How to be an agent for ceramic tiles: Popular franchise trends and market analysis in 2023
In recent years, as the decoration market continues to heat up, ceramic tile agents have become the focus of many investors. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of the ceramic tile agency process, market trends and precautions to help you get started quickly.
1. Analysis of the current situation of the ceramic tile agency market
According to recent data, the ceramic tile agency market demand is growing steadily, especially in second- and third-tier cities with huge potential. The following is the search index of popular ceramic tile brands in the past 10 days:
| brand name | Search index (last 10 days) | Popular agency areas |
|---|---|---|
| Marco Polo | 8,500 | East China, South China |
| Dongpeng | 7,200 | North China, Central China |
| Nobel | 6,800 | southwest, northwest |
| Crown beads | 5,900 | Nationwide |
2. The specific process of ceramic tile agency
1.market research: Understand local market needs, competitors and consumer preferences.
2.Brand selection: Choose the appropriate ceramic tile brand based on financial strength and target market.
3.Contact the manufacturer: Obtain the agency policy through the official website or investment hotline.
4.Sign a contract: Clarify the agency area, price policy and after-sales service terms.
5.Store location: Choose a location with a large flow of people and convenient transportation, usually near the home and building materials market.
6.Decoration and furnishing: The store will be decorated according to brand standards, and the first batch of purchase amounts will be determined according to brand requirements.
7.Opening for business: Plan promotional activities and build a sales team.
3. Comparison of policies of popular ceramic tile agency brands
| Brand | Agent level | First batch of purchase amount | margin | Rebate policy |
|---|---|---|---|---|
| Marco Polo | Municipal agent | 500,000-1 million | 50,000 | 3% return on annual sales of 3 million |
| Dongpeng | County agent | 300,000-500,000 | 30,000 | 2% on annual sales of 2 million |
| Nobel | Provincial agent | 1 million-1.5 million | 100,000 | 5% return on annual sales of 5 million |
| Crown beads | Municipal agent | 400,000-800,000 | 50,000 | 2.5% on annual sales of RMB 2.5 million |
4. Hot trends in the ceramic tile industry in 2023
1.Green environmental tiles: The demand for low-radiation, formaldehyde-free ecological ceramic tiles is growing rapidly.
2.Large format ceramic tiles: Large ceramic tiles such as 900×1800mm have become the new favorite in the market.
3.smart tiles: Smart tiles with functions such as self-cleaning and heating have become popular.
4.rock slab craze: The application scope of slate products has expanded, extending from walls to furniture.
5. Key factors for successful ceramic tile agency
1.Site selection strategy: Priority will be given to areas with concentrated new construction projects or mature building materials markets.
2.product portfolio: Reasonable combination of high, medium and low-end products to meet different customer needs.
3.Marketing promotion: Use short video platforms to demonstrate product effects and attract young customers.
4.After-sales service: Establish a complete service system for room measurement, design, and paving guidance.
6. Tile agent FAQs
Q: How much start-up capital is needed to be an agent for ceramic tiles?
A: Depending on the brand and agent level, it usually requires 300,000-1.5 million yuan, including the first batch of purchase, store decoration, personnel wages, etc.
Q: How to judge whether the ceramic tile brand is reliable?
A: Comprehensive evaluation can be done through on-site factory inspections, quality inspection reports, and understanding of market reputation.
Q: Can I be a ceramic tile agent without industry experience?
A: Yes, but it is recommended to participate in brand training first or hire an experienced store manager to assist in management.
From the above analysis, it can be seen that ceramic tile agency is an entrepreneurial project with development potential. As long as you choose the right brand, do good market positioning and operational management, you can get a share of this hundreds of billions market. It is recommended that interested investors take advantage of the current renovation peak season and act as soon as possible.
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