Vipshop women's clothing brand: analysis of hot topics and trends on the Internet in the past 10 days
With the rapid changes in the fashion industry, consumption hot spots and topics for women's clothing brands are also constantly changing. This article is based on the popular data of the entire network in the past 10 days (as of October 2023), sorting out the most popular women's clothing brands and trends on the Vipshop platform, and presenting them in structured data to help you quickly grasp market trends.
1. Top 5 most searched women’s clothing brands
| Ranking | brand name | Hot search index | core selling point |
|---|---|---|---|
| 1 | URBAN REVIVO | 1,850,000 | Fast fashion, celebrity styles |
| 2 | Waxwing | 1,420,000 | National trend design, joint series |
| 3 | Evely | 1,210,000 | Workplace commuting, textured fabrics |
| 4 | MO&Co. | 980,000 | Neutral style, high-end sense |
| 5 | Leding | 760,000 | Girl series, IP joint name |
2. Popular styles and price ranges
| Category | Hot item | vipshop discount price | Regular price comparison |
|---|---|---|---|
| knitted cardigan | UR imitation mink short style | ¥159 | ¥399 |
| woolen coat | Peacebird double sided velvet | ¥599 | ¥1,299 |
| dress | Evely floral skirt | ¥289 | ¥699 |
| Hoodie | Leding Jade Gui Dog Joint Brand | ¥129 | ¥359 |
3. Analysis of consumer attention dimensions
By capturing discussion keywords on social platforms, we found that recent user decisions are mainly affected by the following factors:
| Dimensions | Proportion | Typical comments |
|---|---|---|
| Discount strength | 38% | "Buy the same style at Vipshop at 30% off" |
| seasonal demand | 25% | "Thick coats are urgently needed to cool down" |
| Celebrities bring goods | 18% | "Yang Mi's same style coat has been discontinued" |
| Return and exchange service | 12% | "Support for 7 days for no reason and more peace of mind" |
4. Trend Forecast and Purchasing Suggestions
1.Warm items continue to be popular: As the temperature drops across the country, searches for down jackets and woolen jackets increased by 67% week-on-week;
2.Holiday warm-up items are online: On the eve of Double Eleven, some brands have launched limited-edition gift boxes. It is recommended to purchase in advance;
3.Cost-effectiveness becomes the core: Data shows that products priced between 200 and 500 yuan account for 53% of Vipshop’s women’s clothing sales.
Conclusion:Vipshop has demonstrated strong competitiveness during the seasonal consumption window period by relying on its supply advantage of direct brand supply. Consumers are advised to pay attention to the "Limited Time Flash Sale" section of the platform and make good use of the "Brand Membership Day" superimposed discounts.
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