What brand are shark pants? Analysis of hot topics on the Internet in the past 10 days
Recently, the keyword "shark pants" has soared in popularity on social media and e-commerce platforms, becoming the focus of heated discussions in the fashion circle. This article will combine the hot data of the entire network in the past 10 days to provide you with an in-depth analysis of the brand background and popular trends of this phenomenal item.
1. Hot search data statistics (last 10 days)
| platform | peak search volume | Related keywords |
|---|---|---|
| Douyin | 120 million times | #SharkPantsWearing #SharkPantsLook Slim |
| little red book | 8.6 million times | Shark Pants Review Shark Pants Brand |
| 5.2 million times | Shark pants of the same style as celebrities. How to choose shark pants? | |
| Taobao | Average daily searches: 180,000 | Yoga Shark Pants High Waist Shark Pants |
2. Inventory of mainstream shark pants brands
| brand name | Origin | price range | core selling point |
|---|---|---|---|
| Lululemon | Canada | 800-1200 yuan | Align series of nude fabrics |
| MAIA ACTIVE | China | 400-600 yuan | Asian cut |
| Gymshark | United Kingdom | 300-500 yuan | Muscle wrapping technology |
| particle mania | China | 500-800 yuan | Traceless sports technology |
| Rampant loli | China | 100-300 yuan | Cost-effective entry-level model |
3. Analysis of explosion causes
1.Celebrities bringing goods effect: Shark pants frequently appear in the private outfits of top celebrities such as Yang Mi and Zhao Lusi. The related topic #星SharkPants Street Photography # has been read more than 300 million times.
2.Functional advantages: Made of high-elastic spandex blended fabric, it has both shaping effect and sports performance, meeting the needs of home, fitness and commuting.
3.social media communication: Under the topic of Douyin's "Shark Pants Challenge", related videos have been played 780 million times, and amateur dressing tutorials are the most popular.
4. Purchasing Guide
| Physical characteristics | Recommended styles | Lightning protection tips |
|---|---|---|
| pear shaped body | High waist tummy control style | Choose light colors carefully |
| apple shaped body | Mid-waist compression model | Avoid excessive restraint |
| H-shaped body | sideline clause | Pay attention to hip tailoring |
5. Industry Trend Forecast
According to data from Tmall New Life Research Institute, the sports leggings category will grow by 217% year-on-year in Q4 2023, of whichThe "shark pants" subcategory occupies 43% of the market share. It is expected that the following trends will appear in the next six months:
1. Upgrading of technological fabrics: using new materials such as cooling fibers and antibacterial yarns
2. Scene segmentation: Launch professional styles specifically for different sports such as yoga and cycling.
3. The rise of domestic products: the market share of domestic brands increased from 38% to 52% (data source: Magic Mirror Market Intelligence)
The so-called "shark pants" currently on the market do not refer to a specific brand, but a general term for a specific type of pants. When purchasing, consumers need to look for formal channels and pay attention to fabric composition and pressure level labels to avoid purchasing inferior products.
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